Selling on Amazon isn’t just about listing products and waiting for sales. The key to success is analyzing data, optimizing listings, managing inventory, and executing effective advertising strategies. Fortunately, Amazon offers several tools that can help improve your business performance, but many sellers don’t use them correctly.
In this article, we’ll show you the essential Amazon tools to increase your sales and optimize your account, along with recommendations on which ones are truly worth it.
1. Amazon tools for data and sales analysis
📊 Amazon Brand Analytics (ABA) – For registered brands only
With Brand Analytics, you can access valuable information about:
✔ The most used customer search terms.
✔ Market share comparison versus competitors.
✔ Demographic analysis of buyers.
💡 Why use it?
It lets you discover which keywords drive the most sales and adjust your SEO and PPC strategy based on real data.
📈 Amazon Business Reports – Available to all sellers
From Seller Central → Reports → Business Reports, you can get key data about your business, such as:
✔ Sales by ASIN and by traffic source.
✔ Conversion and click-through rate on your listings.
✔ Performance comparison between products.
💡 Why use it?
It helps identify which products have better conversion and which need improvements in images, descriptions, or pricing.
2. Tools to optimize Amazon advertising (PPC)
🔎 Amazon Advertising Console – Available to all sellers
Here you can create and manage PPC campaigns, including:
✔ Sponsored Products, Sponsored Brands, and Sponsored Display.
✔ Keyword and audience targeting.
✔ Advertising performance reports (ACoS, ROAS, clicks, impressions).
💡 Why use it?
If you don’t optimize your ad campaigns, you could be wasting money on clicks that don’t convert.
📊 Search Term Report – Available within Amazon Advertising
This report shows you:
✔ Which search terms are triggering your ads.
✔ Which ones generate conversions and which do not.
✔ Opportunities to negate irrelevant keywords.
💡 Why use it?
It lets you optimize campaigns and reduce unnecessary ad spend.
3. Amazon tools to optimize inventory and logistics
📦 Inventory Performance Index (IPI) – Available in Seller Central
The IPI measures how efficiently you manage inventory in Amazon FBA.
If your IPI score is low, Amazon can restrict your storage or charge you higher fees.
💡 How to improve it?
✔ Avoid holding dead stock.
✔ Restock high-rotation products before running out.
🚛 Restock Inventory Report – For FBA sellers
This report indicates how much inventory you should send to Amazon warehouses based on expected demand.
💡 Why use it?
Avoid stockouts and excessive storage costs.
4. Tools to improve your products’ conversion
📝 A+ Content and Brand Story – For registered brands only
Amazon allows brands to enhance their listings with:
✔ Enhanced images and product comparisons.
✔ Storytelling and more compelling descriptions.
💡 Why use it?
Listings with A+ Content can increase conversion by up to 15%.
⭐ Amazon Vine – For new products only
Allows you to send products for free to verified Amazon reviewers in exchange for reviews.
💡 Why use it?
If you’re launching a new product, Amazon Vine helps you quickly obtain initial reviews.
5. Success story: How we helped a brand improve performance with Amazon tools
One of our clients, an electronics brand, wasn’t leveraging Amazon’s tools and had:
🔸 Low listing conversion (under 2%).
🔸 High ad costs with no return (45% ACoS).
🔸 Little visibility on key keywords.
Solutions implemented:
✔ We used Brand Analytics to find better keywords and improve listings.
✔ We optimized PPC with the Search Term Report, reducing spend on ineffective ads.
✔We implemented A+ Content, increasing conversion by 20%.
Results achieved:
📈 70% increase in sales in 4 months.
📈 ACoS reduced from 45% to 22%.
📈 Conversion improved from 1.78% to 4.5%.
Now, the client has a data-driven strategy and uses advanced Amazon tools.
6. Conclusión: Usa las herramientas de Amazon para vender más
If you want to scale your Amazon business, you need to use the right tools to make strategic decisions.
✅ Analyze data with Brand Analytics and Business Reports.
✅ Optimize your PPC with Search Term Reports and Amazon Ads.
✅ Improve conversion with A+ Content and Amazon Vine.
✅ Manage your stock better with the Inventory Performance Index and Restock Inventory Report.
At APConsultify, we help brands use the best Amazon tools to optimize sales and profitability.
👉 Contact us today and take your Amazon business to the next level.
Book now and transform your Amazon business