E-commerce on Amazon has grown exponentially over the last 10 years, becoming one of the most attractive platforms for entrepreneurs. More and more people are taking advantage of the huge demand generated by this marketplace. However, while selling on Amazon offers incredible opportunities, it isn’t as simple as it seems: there are strict rules you must follow.
In this article updated for 2025, as Amazon experts, we summarize the requirements to sell on Amazon and share warnings and tips to make your path easier. If you want to master the marketplace like a pro, keep reading!
General Requirements to Sell on Amazon (2025)
To simplify the process, here are the 4 essential requirements to sell on Amazon:
- Legal age.
- Residence in one of the countries accepted by Amazon. Currently, Amazon allows registrations from 105 countries (updated list).
- Valid phone number in your country of residence.
- Bank account enabled to receive payments in one of 67 approved countries.
Do I need to be self-employed or a company?
Not necessarily. You can sell as an individual, but we recommend consulting a specialist about your tax situation before starting.
List of Countries Allowed to Sell on Amazon
Amazon constantly updates the list of countries from which it allows selling. Here’s a summary of the most relevant:
- Americas: United States, Canada, Mexico, Colombia, Chile, Argentina, Peru, and Brazil.
- Europe: All European Union countries except Malta. Includes Norway, Switzerland, and Ukraine.
- Asia: India, China, Japan, Israel, Turkey, South Korea, and more.
- Africa: South Africa, Nigeria, Morocco, Egypt, and 20 other countries.
- Oceania: Australia and New Zealand
Check the fully updated list here to ensure your country is included.
Which Products Can I Sell on Amazon?
You can sell almost any type of product on Amazon, from tech to home goods. However, it’s essential to verify that the products you plan to sell comply with Amazon policies and aren’t restricted.
Products Requiring Prior Authorization
Certain categories—such as food, cosmetics, and electronics—require prior authorization. Be sure to check the list of restricted products and gated categories before starting.
The Golden Rule: Authenticity and Legality
Amazon is relentless with counterfeit or illegal products. If you try to sell items that violate these rules, your account may be suspended or permanently blocked. Ensure all items you sell are authentic and comply with local regulations.
Key Policies to Sell on Amazon without Issues
Complying with Amazon’s policies is not only mandatory—it also protects your business and ensures a great customer experience. Here are the most important ones:
1. No redirecting customers off Amazon
Do not include external links in your descriptions or try to contact customers to complete sales off-platform.
2. Clear and legitimate account names
Choose a name that represents your brand. Misleading names or those infringing IP rights are not allowed.
3. Proper customer treatment
Respond to customer inquiries professionally. Don’t use messaging to spam or to drive purchases off Amazon.
4. One account per seller
You can only have more than one account with explicit authorization from Amazon. Otherwise, you could be sanctioned.
5. No review manipulation
Don’t try to influence reviews with incentives. Amazon penalizes these practices and could restrict your account.
6. Comply with the “A-to-Z Guarantee”
Ensure products arrive in good condition and match the page description. Resolve returns and refunds quickly to avoid disputes.
Tips for Successfully Starting on Amazon
1. Invest time in learning
Learn how Amazon FBA and FBM work to optimize your results from day one.
2. Consult experts
If you feel overwhelmed, a consulting service can save time and help you avoid costly mistakes.
3. Start with high-demand products
Use tools like Jungle Scout or Helium 10 to identify winning products.
4. Optimize your listings
Create clear titles, use relevant keywords, and provide high-quality images.
Final Conclusion: Master Amazon in 2025
Selling on Amazon isn’t impossible, but it requires discipline, knowledge, and a commitment to follow the rules. If you’re willing to learn and comply with policies, you have a unique opportunity to scale your business.
Need help?
In our Amazon consulting service, we offer a free strategy session to plan your store’s growth on the world’s leading marketplace.
Book now and transform your Amazon business